Platforms like Shopify or Magento are making it easy for anyone to create an E-commerce store without much experience, all you need is a product to sell & you’re ready to go. But how do you ensure that you’re noticed in the sea of other businesses all vying for a similar slice of the revenue?
There’s a frustrating side to building a lasting E-commerce business – driving growth & revenue. Long gone are the days of thinking “Build it and they will come.” Consumers now have more choice than ever, there’s more competitors than ever & store owners need to work harder to build a lasting brand.
Store owners need to think about attracting new customers, retaining them, engaging them – then ultimately doing all the other activity needed to drive long term value (i.e. optimising for conversions or revenue). After all, over 40% of all online revenue comes from returning customers.
What is one of the biggest drivers for returning customers? Email. Having a strategy for getting users onto your email list is paramount for the growth of your business.