Platforms like Shopify or Magento are making it easy for anyone to create an E-commerce store without much experience, all you need is a product to sell & you’re ready to go. But how do you ensure that you’re noticed in the sea of other businesses all vying for a similar slice of the revenue?
There’s a frustrating side to building a lasting E-commerce business – driving growth & revenue. Long gone are the days of thinking “Build it and they will come.” Consumers now have more choice than ever, there’s more competitors than ever & store owners need to work harder to build a lasting brand.
Store owners need to think about attracting new customers, retaining them, engaging them – then ultimately doing all the other activity needed to drive long term value (i.e. optimising for conversions or revenue). After all, over 40% of all online revenue comes from returning customers.
What is one of the biggest drivers for returning customers? Email. Having a strategy for getting users onto your email list is paramount for the growth of your business.
It seems like every day now there’s a different type of subscription box company popping up. Consumers really enjoy receiving monthly boxes of product that they love. For example, our friends over at Loot Crate have been generating crazy results with Gleam for quite some time now.
Rohan Gilkes is the owner of Wet Shave Club, a boutique box that delivers a range of wet shave goodies directly to your door every month. He posted his journey on Reddit recently which attracted a huge amount of attention from the Startup & Entrepreneur communities.
Facebook made some big announcements on their developer blog on Friday which moves to level the playing field for growing your Likes organically on the platform:
You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app’s Page.
To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.
I came across this particular tactic a few days ago & really fell in love with the mystery of it. Canva are a fellow Australian startup that makes designing a website super easy, it’s completely free – they make money from stock images inside your posts.
Canva’s signup page obscures their main UI which slowly reveals itself as you move your cursor around the page. It just makes me want to signup.
One of the hardest things about running a competition can be ensuring that your users are actually aware that you have one running, many businesses get around this by featuring their contests prominently on their homepage or by running a promotional banner across their popular pages.
This becomes difficult, especially when you have users landing on various parts of your site that don’t promote the contest at all. Luckily at Gleam we have a solution to help you show your competition to every user that visits your site – via our auto popup.
Setting Up Auto Popup
The auto popup feature is located on the tab installation method during the final step of setting up a competition or reward.