Get My Top 25 Business Growth Tips

You'll join 1000 other business owners who are eager to grow their revenue just like you.

Stuart McKeownForget Facebook Likes: 10 Alternatives to Grow Your Business Online

Alternatives to Facebook Likes

Unless you’ve been living under a rock for the last 90 days then you are probably aware that Facebook has recently changed their rules on incentivizing likes.

For me personally this change isn’t something radical or out of the blue, in fact I’ve often wondered how long it would take Facebook to go down this direction.

Facebook Likes can be compared to something like Google Pagerank. When there’s some sort of arbitrary metric linked to success people tend to get blinded & just focus on that metric instead of all the other factors that contribute to the overall success of their business. Over the past few years, Google has been moving away from Pagerank completely, instead they encourage webmasters to focus on the important things like engagement, time on site & usability.

Google Trends for Facebook Likes

Which brings us to Facebook. Are they doing the same? Is Facebook finally hinting to marketers to stop worrying about how many Likes you have & instead focus on creating engagement & value from social? Or are people just too oblivious to see the declining value of the Like?

Read This Post  

Stuart McKeown15 Pre-launch Growth Hacking Strategies For Startups

Growing Startup to 100k Users

Running a startup can be tough, it’s tough getting your concept validated but if you’ve been in the trenches it can be a long hard slog to get those first users using your app or buying your products.

We know it ourselves, for the last year we’ve been implementing various growth hacks to improve our ability to acquire customers organically. To date we’ve managed to attract over 25,000 SaaS users (which is a lot harder than consumer apps) & 1,000+ paying customers.

In this series of posts we’re going to look at our favourite growth hacks that you can test in your own business. I say test because not every growth hack works for every company – they are highly dependant on market conditions, your product & your audience.

The first post in the series is delving into the activity you an do before you launch, or as we like to call it the pre-launch phase, a very important phase in the development of your business. Success in this phase can often accelerate growth once you launch to the public.

Read This Post  

Stuart McKeown20 Effective Email List Growth Tactics for E-Commerce

E-commerce Email Growth Tips

Platforms like Shopify or Magento are making it easy for anyone to create an E-commerce store without much experience, all you need is a product to sell & you’re ready to go. But how do you ensure that you’re noticed in the sea of other businesses all vying for a similar slice of the revenue?

There’s a frustrating side to building a lasting E-commerce business – driving growth & revenue. Long gone are the days of thinking “Build it and they will come.” Consumers now have more choice than ever, there’s more competitors than ever & store owners need to work harder to build a lasting brand.

Store owners need to think about attracting new customers, retaining them, engaging them – then ultimately doing all the other activity needed to drive long term value (i.e. optimising for conversions or revenue). After all, over 40% of all online revenue comes from returning customers.

What is one of the biggest drivers for returning customers? Email. Having a strategy for getting users onto your email list is paramount for the growth of your business.

Read This Post  

Stuart McKeownWet Shave Club – From $0 to $100k Revenue in 6 Months

Wet Shave Club Case Study

It seems like every day now there’s a different type of subscription box company popping up. Consumers really enjoy receiving monthly boxes of product that they love. For example, our friends over at Loot Crate have been generating crazy results with Gleam for quite some time now.

Rohan Gilkes is the owner of Wet Shave Club, a boutique box that delivers a range of wet shave goodies directly to your door every month. He posted his journey on Reddit recently which attracted a huge amount of attention from the Startup & Entrepreneur communities.

Part of that journey included running some contests with Gleam.

Read This Post  

Stuart McKeownGoodbye Facebook Like Gating, Hello Action Gating

Facebook Like Gates

Facebook made some big announcements on their developer blog on Friday which moves to level the playing field for growing your Likes organically on the platform:

You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app’s Page.

To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.

Read This Post