Stuart McKeownGoodbye Facebook Like Gating, Hello Action Gating

Facebook Like Gating

Facebook made some big announcements on their developer blog on Friday which moves to level the playing field for growing your Likes organically on the platform:

You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app’s Page.

To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.

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Stuart McKeown10 Relatively Unused Growth Hacks

10 Uncommon Growth Hacks

Canva Signup Page

Canva Signup Page Hack

I came across this particular tactic a few days ago & really fell in love with the mystery of it. Canva are a fellow Australian startup that makes designing a website super easy, it’s completely free – they make money from stock images inside your posts.

Canva’s signup page obscures their main UI which slowly reveals itself as you move your cursor around the page. It just makes me want to signup.

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Stuart McKeownIncreasing Competition Entries With Auto Popup

Auto Popup Competitions

One of the hardest things about running a competition can be ensuring that your users are actually aware that you have one running, many businesses get around this by featuring their contests prominently on their homepage or by running a promotional banner across their popular pages.

This becomes difficult, especially when you have users landing on various parts of your site that don’t promote the contest at all. Luckily at Gleam we have a solution to help you show your competition to every user that visits your site – via our auto popup.

Setting Up Auto Popup

The auto popup feature is located on the tab installation method during the final step of setting up a competition or reward.

Auto Popup Setup

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Stuart McKeownWhy Being an Australian Startup Sucks

Australian Startups

I’ve wanted to write this piece for a while now, after bootstrapping in Australia for over 5 years we’re finally getting traction. It’s been a long hard slog, we’ve failed at almost 8 ideas & taken absolutely no funding. Maybe that’s another story – for now though I want to talk about how growing a Startup or idea in Australia is terribly difficult.

This isn’t a rant; instead I’m trying to highlight some of the current challenges I see in the Australian startup scene – which could be a reason why we don’t see more successful startups or investments in our lovely country.

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Stuart McKeownSplit Testing This Phrase Increased Our Signups By 484%

484% Split Test increase

In November we wrote a post with 16 growth hacking tips that have resulted in some sort of positive metric growth for us.

One of the tips talked about how our widget is one of our biggest drivers of new signups (over 30%), I also mentioned that I really wanted to see if we could squeeze this number higher. Since our widget reaches over 1.3M eyeballs a month currently, this is a very scalable growth hack.

The Default Footer Link

By default we include a Powered by Gleam link at the bottom of our widget. The clickthrough rate on this is approximately 0.006% which means that roughly for every 1M unique users we’ll get ~6000 users click through to our competitions page.

Here’s the footer link in action:

Gleam Demo Competition

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