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Stuart McKeown15 Pre-launch Growth Hacking Strategies For Startups

Growing Startup to 100k Users

Running a startup can be tough, it’s tough getting your concept validated but if you’ve been in the trenches it can be a long hard slog to get those first users using your app or buying your products.

We know it ourselves, for the last year we’ve been implementing various growth hacks to improve our ability to acquire customers organically. To date we’ve managed to attract over 25,000 SaaS users (which is a lot harder than consumer apps) & 1,000+ paying customers.

In this series of posts we’re going to look at our favourite growth hacks that you can test in your own business. I say test because not every growth hack works for every company – they are highly dependant on market conditions, your product & your audience.

The first post in the series is delving into the activity you an do before you launch, or as we like to call it the pre-launch phase, a very important phase in the development of your business. Success in this phase can often accelerate growth once you launch to the public.

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Stuart McKeown20 Effective Email List Growth Tactics for E-Commerce

E-commerce Email Growth Tips

Platforms like Shopify or Magento are making it easy for anyone to create an E-commerce store without much experience, all you need is a product to sell & you’re ready to go. But how do you ensure that you’re noticed in the sea of other businesses all vying for a similar slice of the revenue?

There’s a frustrating side to building a lasting E-commerce business – driving growth & revenue. Long gone are the days of thinking “Build it and they will come.” Consumers now have more choice than ever, there’s more competitors than ever & store owners need to work harder to build a lasting brand.

Store owners need to think about attracting new customers, retaining them, engaging them – then ultimately doing all the other activity needed to drive long term value (i.e. optimising for conversions or revenue). After all, over 40% of all online revenue comes from returning customers.

What is one of the biggest drivers for returning customers? Email. Having a strategy for getting users onto your email list is paramount for the growth of your business.

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Stuart McKeownWet Shave Club – From $0 to $100k Revenue in 6 Months

Wet Shave Club Case Study

It seems like every day now there’s a different type of subscription box company popping up. Consumers really enjoy receiving monthly boxes of product that they love. For example, our friends over at Loot Crate have been generating crazy results with Gleam for quite some time now.

Rohan Gilkes is the owner of Wet Shave Club, a boutique box that delivers a range of wet shave goodies directly to your door every month. He posted his journey on Reddit recently which attracted a huge amount of attention from the Startup & Entrepreneur communities.

Part of that journey included running some contests with Gleam.

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Stuart McKeownGoodbye Facebook Like Gating, Hello Action Gating

Facebook Like Gates

Facebook made some big announcements on their developer blog on Friday which moves to level the playing field for growing your Likes organically on the platform:

You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app’s Page.

To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.

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Stuart McKeown10 Relatively Unused Growth Hacks

10 Uncommon Growth Hacks

Canva Signup Page

Canva Signup Page Hack

I came across this particular tactic a few days ago & really fell in love with the mystery of it. Canva are a fellow Australian startup that makes designing a website super easy, it’s completely free – they make money from stock images inside your posts.

Canva’s signup page obscures their main UI which slowly reveals itself as you move your cursor around the page. It just makes me want to signup.

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