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Stuart McKeownHow We Increased Our Email Opt-ins By 1000%

Increasing Email Opt-ins

I’ve been working on a project for the last few months to improve how we’re collecting emails at Gleam. Our aim is to maximise the amount of users we’re able to connect with, and provide them with content that will always keep Gleam front of mind when they are trying to grow their business.

The natural extension of this goal is to test ways that we can drive more email opt-ins, starting with our Blog. We get roughly ~20k visits / month here from people who are interested in growth, even capturing a small percentage of those users is a fantastic quick win.

Up until now we’ve always had a generic opt-in form that was growing our list by ~200 subscribers each month. Quite uninspiring if I do say so myself. In the past very small changes have netted us 484% growth in some areas, so there’s definitely room for improvement. I just needed to set some time aside to test it.

I gave myself 30 days to improve opt-ins, collected data, tried a bunch of different tactics and these are the results, enjoy.

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Stuart McKeownForget Facebook Likes: 10 Alternatives to Grow Your Business Online

Alternatives to Facebook Likes

Unless you’ve been living under a rock for the last 90 days then you are probably aware that Facebook has recently changed their rules on incentivizing likes.

For me personally this change isn’t something radical or out of the blue, in fact I’ve often wondered how long it would take Facebook to go down this direction.

Facebook Likes can be compared to something like Google Pagerank. When there’s some sort of arbitrary metric linked to success people tend to get blinded & just focus on that metric instead of all the other factors that contribute to the overall success of their business. Over the past few years, Google has been moving away from Pagerank completely, instead they encourage webmasters to focus on the important things like engagement, time on site & usability.

Google Trends for Facebook Likes

Which brings us to Facebook. Are they doing the same? Is Facebook finally hinting to marketers to stop worrying about how many Likes you have & instead focus on creating engagement & value from social? Or are people just too oblivious to see the declining value of the Like?

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Stuart McKeown15 Pre-launch Growth Hacking Strategies For Startups

Growing Startup to 100k Users

Running a startup can be tough, it’s tough getting your concept validated but if you’ve been in the trenches it can be a long hard slog to get those first users using your app or buying your products.

We know it ourselves, for the last year we’ve been implementing various growth hacks to improve our ability to acquire customers organically. To date we’ve managed to attract over 25,000 SaaS users (which is a lot harder than consumer apps) & 1,000+ paying customers.

In this series of posts we’re going to look at our favourite growth hacks that you can test in your own business. I say test because not every growth hack works for every company – they are highly dependant on market conditions, your product & your audience.

The first post in the series is delving into the activity you an do before you launch, or as we like to call it the pre-launch phase, a very important phase in the development of your business. Success in this phase can often accelerate growth once you launch to the public.

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Stuart McKeown20 Effective Email List Growth Tactics for E-Commerce

E-commerce Email Growth Tips

Platforms like Shopify or Magento are making it easy for anyone to create an E-commerce store without much experience, all you need is a product to sell & you’re ready to go. But how do you ensure that you’re noticed in the sea of other businesses all vying for a similar slice of the revenue?

There’s a frustrating side to building a lasting E-commerce business – driving growth & revenue. Long gone are the days of thinking “Build it and they will come.” Consumers now have more choice than ever, there’s more competitors than ever & store owners need to work harder to build a lasting brand.

Store owners need to think about attracting new customers, retaining them, engaging them – then ultimately doing all the other activity needed to drive long term value (i.e. optimising for conversions or revenue). After all, over 40% of all online revenue comes from returning customers.

What is one of the biggest drivers for returning customers? Email. Having a strategy for getting users onto your email list is paramount for the growth of your business.

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Stuart McKeownWet Shave Club – From $0 to $100k Revenue in 6 Months

Wet Shave Club Case Study

It seems like every day now there’s a different type of subscription box company popping up. Consumers really enjoy receiving monthly boxes of product that they love. For example, our friends over at Loot Crate have been generating crazy results with Gleam for quite some time now.

Rohan Gilkes is the owner of Wet Shave Club, a boutique box that delivers a range of wet shave goodies directly to your door every month. He posted his journey on Reddit recently which attracted a huge amount of attention from the Startup & Entrepreneur communities.

Part of that journey included running some contests with Gleam.

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