Here at Gleam we’re always on the lookout for ways to help users grow the metrics that are important to them. YouTube is one of my favourite social networks, I personally think it has a long way to grow & really has a perfect model – content creators get paid to create awesome content.
The easiest way to get that content in front of more users is to either build an email list or grow the number of users that are subscribed to your channel.
How do I get more followers on Twitter? It could be for your own profile or a company profile that you manage. This is a question that comes around regularly, especially since we spend a lot of our time helping clients drive more engagement on Twitter.
In this post we’ll me looking at all the techniques you can personally implement to drive more organic growth of Twitter followers (outside normal Gleam promotions). There’s a lot here, so buckle up!
I know this may seem trivial but it is often the best way to kick start your Twitter account. Simply ask users on existing channels to follow you on Twitter.
Good places to cross promote accounts:
Here’s a good example of cross promotion at the end of a YouTube video:
One question that comes up a lot when we talk with businesses is:
Should we buy Facebook Likes? Since we’re a new business we need to quickly appear more credible to potential users. Achieving this number via a contest or through Facebook ads directly could cost upwards of $1,000 & we don’t have that sort of money to spend.
And to be honest I personally don’t think there is a right or wrong answer to this question. It all depends on your motive for buying the Likes in the first place.
If you’ve ever run a competition inside a Facebook tab you may have seen the dreaded 404 page tab not found error message. The reason that you see this is because Facebook does not support tabs inside any of their native apps on mobile devices.
This proves troublesome for brands or businesses that rely heavily on promoting contests or other media inside Page Tabs. Mobile usage on Facebook is growing, in September 2013 there were 874 Million MAU (monthly active users) on a mobile device – that is a huge 73% of Facebook’s entire monthly userbase (1.19 Billion in September 2013).
Running a startup can be a very surreal experience, at the beginning you spend the majority of your time obsessing about your product, making sure you manage the roadmap to launch effectively & any other task that comes your way. The closer you come to launch the more you need to shift your focus towards user acquisition, retention, feedback & marketing activities – the earlier you can start this (even before you start building) the more chance of success you have come launch.
We are by no means a successful company yet, we officially launched in October & have been focused on acquiring customers, using their feedback to improve our product & iterate constantly. In the past month we’ve managed to positively impact all of our metrics to achieve a top-line growth of almost 200%.
Our widgets are pushing 750k impressions a month, 350k actions, we’re averaging 3 paid signups per day, enquiries have increased by 300% & our revenue is growing.
We are by no means experts yet, but I thought it’d be great to share with you some of the things (or growth hacks) we’ve tried that have worked well for us in our journey, hopefully you can test them in your own business too.
We spent a lot of time debating whether or not to offer a freemium version of our product, I mean our competitors do it….right? When we launched we wanted users that couldn’t afford to use a platform to still be able to use Gleam, but we also wanted to make the paid version valuable enough that people would upgrade.
We did this by allowing Free plans access to nearly every action type we offer, including many that are paid with competitors (including things like viral sharing). The free plan gets restricted by the amount of data they get access to & also is completely Gleam branded (more on that later).