I’ve been working on a project for the last few months to improve how we’re collecting emails at Gleam. Our aim is to maximise the amount of users we’re able to connect with, and provide them with content that will always keep Gleam front of mind when they are trying to grow their business.
The natural extension of this goal is to test ways that we can drive more email opt-ins, starting with our Blog. We get roughly ~20k visits / month here from people who are interested in growth, even capturing a small percentage of those users is a fantastic quick win.
Up until now we’ve always had a generic opt-in form that was growing our list by ~200 subscribers each month. Quite uninspiring if I do say so myself. In the past very small changes have netted us 484% growth in some areas, so there’s definitely room for improvement. I just needed to set some time aside to test it.
I gave myself 30 days to improve opt-ins, collected data, tried a bunch of different tactics and these are the results, enjoy.