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Stuart McKeownHow To Make An Extra 200k Per Year With One Opt-in Form

200k Extra Revenue From 1 Opt-in Form

2016 is a wonderful year to be a marketer. Great software is enabling anyone to deploy and scale campaigns like never before, usually without the need of complex internal development resources.

We’re seeing an increasing trend of just being able to drop in some Javascript code on your site then being able to manage every aspect of the campaign without ever having to make code related changes again.

For the past 9 months Daniel from Bride & Groom Direct has driven more than €200k from a campaign that took him little more than 10 minutes to implement with Gleam Captures.

And this was the only code he had to drop on his site:

<script src="" async="async"></script>

Example code only, won’t actually work if you try to put it on your own site.

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Stuart McKeown2015 Year in Review: Building A Fast Growing Bootstrapped Business

Gleam Year In Review

It hardly feels like any time at all since I wrote this post last year.

A lot has happened in those 12 months, but at the same time, I don’t feel like much has changed about the way that we’re doing things (which in a way is good).

You see, one of the fears I personally have as a founder is that, as you grow, things just start becoming becoming…..unwieldy.

You need to hire good people, there’s more pressure, there’s more potential points of failure, you feel like development slows down as your app becomes more complex and then there’s more distractions from keeping you focused on the task at hand.

A key part of how you grow is learning how to handle all this stuff, it’s stuff that you didn’t envision you might need to do when you started building your app – back then all you needed to worry about was getting traction. Now that you have traction you need to adapt to whatever the world decides to throw at you on a given day (we’re a resilient bunch).

I’m really excited in this post to share some of the key milestones that we crossed this year, what we tried (and failed) plus some exciting new stuff we’re working for for 2016.

See some of the tactics @Gleamapp used in 2015 to grow revenue by over 300%

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Stuart McKeown14 Upsides Of Being An Australian Startup

Australian Startups

Over a year ago I wrote a piece on how being an Australian startup sucks. There were a lot of factors during that period that I felt strongly about, particularly being a relatively new startup in the Australian space.

Almost 18 months later I feel like Australia has made huge headway at putting ourselves on the map when it comes to being a great place to build a startup.

Here’s some of the reasons why.

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Stuart McKeownSlyde Handboards: Driving Growth By Giving Away Their Own Products

Slyde Handboards Case Study

What do you do when you successfully funded and delivered on a Kickstarter campaign? For many businesses that is merely the start of their journey from an idea into a fully fledged E-commerce business.

Slyde Handboards took a bit of a different approach. They launched their E-commerce business back in 2012 and used Kickstarter as a platform to launch new products to market.

In 2014 Slyde Handboards reached their goal of $21k in just 21 days for the launch of their Phish Handboard. Success on kickstarter now meant that Slyde could now fund the production of this new product and sell it to the world via their online store.

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Stuart McKeown10 Ways To Grow Your E-Commerce Sales Using Gleam

Growing E-Commerce Stores With Gleam

Gleam attracts a large number of E-Commerce businesses looking for ways to grow their revenue. With such a wide range of features and applications it can sometimes be overwhelming to get started.

This guide aims to end that problem, today we’re going to give you our top 10 tips for using Gleam to drive E-Commerce growth. These are campaign ideas actively being used by other stores around the world to drive growth.

So make a cup of tea and enjoy ☺

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