Whether it’s the latest iPhone X, Christmas presents or some new clothes; we all love the adrenaline rush of shopping online. There’s just something about being able to get your favourite products at cheaper prices than the high street, with the added convenience of not having to leave the house.
The E-commerce industry in Australia is booming, in 2017 we’re expecting as a nation to spend over 10Bn shopping for our favourite products online. Amazon is planning to launch in Australia sometime in 2018, and Australia Post has released stats saying that online shipments have increased from 11% to 15% of their total volume in the last 12 months alone.
With total online sales in the billions, our love for online shopping has propelled Australia’s E-commerce market into a global playing field.
The software is sophisticated enough to please experienced retailers and established businesses – but simple enough that regular folks can use it to quickly launch a business to earn some extra income.
That’s the beauty of Shopify.
But what a lot of people have found is that we’re now at a stage where creating the store is the easy part. There’s so much competition due to the reduced barrier to entry that, often it can be hard to cut through the noise and start generating sales.
If you’re one of the many people who has faced this challenge then just know that you aren’t alone, we get hundreds of emails from frustrated store owners pulling their hair out wondering why no-one wants to buy their products.
Before we go on I want to preface this guide by saying that there is no substitute for hard work and dedication. You can’t just build the store and expect users to come flocking (unless you have a very unique product).
Facebook marketing is booming right now, and it’s booming in a big, big way.
In 2016, the platform made $27 billion on advertisements alone. That’s a 53% improvement from the year before. So if you feel, as we do, that businesses vote with their wallets, then the results are in – and they’re unanimous; Facebook may well be the single best way to market your brand.
If this wasn’t the case, there’s no way so many businesses would be rushing to hand over their money for some Facebook ad space.
The trouble is, keeping up with Facebook’s marketing trends can be a bit tough – especially if you’re a small or mid-sized business without dedicated social media managers.
For example, did you know that you can now upload 360-degree videos to Facebook?
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There is so much to do and so little time to do it. You need to be on top of so many different things at once while still finding your bearings and figuring out exactly who and what your business is.
As you launch and grow your business there will be a lot of different facets that you’ll need to learn and master. Some of them will be critical, less important ones may be put on the back-burner, many of them will be slowly developed and improved over time, but some business functions need to be firing on all cylinders right from the very beginning.
Marketing is one them.
8 out of 10 new businesses fail or 96% fail within 10 years and if you want to avoid this fate you’ll need to figure out how to promote yourself efficiently, effectively, and towards a profit.
Over the years you’ve probably encountered your fair share of branded contests (I know we have). There’s a reason for this. When properly executed, contests can be one of the most effective marketing strategies.
Marketers have known this for years, and branded contests, sweepstakes and giveaways have been working wonders for decades as a result.
You might remember some of these old-school contests, like the Coca-Cola MagiCan sweepstakes (excuse the VHS quality):
Or this Frito Lay “Money Giveaway.”
Contests have been so historically effective that the United States government even uses one – the Green Card lottery – to determine who gets to live there.
You may be wondering, if they’re so effective, why isn’t everyone using contests to market?
Well, the answer is actually pretty straightforward. Successful contests used to take millions of dollars to plan, promote, track and execute. This means that as recently as 10 years ago, you had to be a huge multinational brand or a government organization to run a successful contest.
The alternative option was running small-scale, localized competitions. While these were also effective, they weren’t nearly as impactful as larger contests, resulting in them never becoming a go-to marketing strategy.
So while large-scale contests were once the domain of powerhouse companies and organizations, things are wildly different nowadays.
The internet has given birth to tools that allow your organization – no matter how large or small – to run nationwide contests. Platforms like Gleam can help you leverage contest marketing to improve your brand recognition, collect user-generated content, generate fresh leads and create better engagement with existing prospects.
With all this in mind, it’s clear that there’s never been a better time to run a contest. Below is a quick example of what to expect from an embedded contest on a page or in a blog post.