As a publisher it can often be difficult to come up with creative strategies to drive value for advertisers. This could be in the form of sponsored posts, reviews, banners or even posts on social networks.
However, many of these strategies are often quite generic and don’t really do an advertising partnership justice.
I actually reached out to MakeUseOf many months ago, when Gleam was just starting out (they were one of my send 10 emails everyday prospects). At that time they were exclusively using PunchTab (who has since pulled their free giveaway platform from the market).
Nothing really progressed back during that early exchange, but 9 months later Jackson emailed me saying they were looking for alternatives. A trial of Gleam ensued, and almost a year later MakeUseOf are building some of the most engaging contests we’ve seen.
I’ve been continually impressed with their execution of campaigns. Not only that, I’m also impressed with the value they drive for advertisers by combining incredible editorial content with really targeted giveaways.