There is so much to do and so little time to do it. You need to be on top of so many different things at once while still finding your bearings and figuring out exactly who and what your business is.
As you launch and grow your business there will be a lot of different facets that you’ll need to learn and master. Some of them will be critical, less important ones may be put on the back-burner, many of them will be slowly developed and improved over time, but some business functions need to be firing on all cylinders right from the very beginning.
Marketing is one them.
8 out of 10 new businesses fail or 96% fail within 10 years and if you want to avoid this fate you’ll need to figure out how to promote yourself efficiently, effectively, and towards a profit.
Over the years you’ve probably encountered your fair share of branded contests (I know we have). There’s a reason for this. When properly executed, contests can be one of the most effective marketing strategies.
Marketers have known this for years, and branded contests, sweepstakes and giveaways have been working wonders for decades as a result.
You might remember some of these old-school contests, like the Coca-Cola MagiCan sweepstakes (excuse the VHS quality):
Or this Frito Lay “Money Giveaway.”
Contests have been so historically effective that the United States government even uses one – the Green Card lottery – to determine who gets to live there.
You may be wondering, if they’re so effective, why isn’t everyone using contests to market?
Well, the answer is actually pretty straightforward. Successful contests used to take millions of dollars to plan, promote, track and execute. This means that as recently as 10 years ago, you had to be a huge multinational brand or a government organization to run a successful contest.
The alternative option was running small-scale, localized competitions. While these were also effective, they weren’t nearly as impactful as larger contests, resulting in them never becoming a go-to marketing strategy.
So while large-scale contests were once the domain of powerhouse companies and organizations, things are wildly different nowadays.
The internet has given birth to tools that allow your organization – no matter how large or small – to run nationwide contests. Platforms like Gleam can help you leverage contest marketing to improve your brand recognition, collect user-generated content, generate fresh leads and create better engagement with existing prospects.
With all this in mind, it’s clear that there’s never been a better time to run a contest. Below is a quick example of what to expect from an embedded contest on a page or in a blog post.
Many companies can talk a big talk, but how many times have you ever heard someone call themselves The Best at something? It can be easy to portray yourself as being the best, but often harder to convey to potential customers (with data) that you actually are.
But there’s one way to do this well, a way that shows how customers interact with your product, how they use it and most important of all – what results they get.
Yes, that’s right we’re talking about case studies. A good case study achieves a lot of things (more on this later) but the main area it overachieves above everything else is that it shows that your product or service is capable of solving problems (that it’s built for) and fulfilling needs of your customers.
Writing a good case study isn’t necessarily easy, in fact it’s easy to write a bad one. Or at least in my experience a boring one. Case studies don’t need to be boring in this day and age.
They can however be costly to produce, ranging upwards of $2k just for copywriting alone. Most startups either can’t afford to pay that or generally don’t budget for it. As a result, the case studies get left in the lap of someone on the marketing team who produces something that’s best effort.
Can you make high-quality, high-ROI case studies that make your brand look great without hiring an expensive professional copywriter? We think so.
We write in-house case studies on businesses that have used our product in cool or interesting ways like Shopify and ESL, without hiring any outside writers.
To give you some insight into how well this performs for us:
Our case studies have generated over 60k pageviews in the last 12 months alone Tweet This
If you operate in retail then you know that your sales will fluctuate throughout the year. It doesn’t matter what it is you’re selling; some periods will be quieter, and some will be a lot busier.
A florist will be busy before Mothers Day, a clothing outlet will get hectic around Christmas, and a lingerie retailer will be met with greatly increased demand in the lead up to Valentine’s Day.
During these peak seasons interest in your product category will be significantly heightened. This means that potential customers will be a lot more receptive to your messages, making the lead up to a busy period an excellent time to run any sort of marketing campaign or discounted offers.
If you’re able to properly identify and take advantage of your busy seasons then you put yourself in an outstanding position to do a serious amount of business, reach an enormous audience, and generate a lot of revenue in a very short span of time.
In this post we’re going to break down how one of our customers, an online lingere retailer called Adore Me, generated 54k social actions thanks to a holiday giveaway strategically run in the weeks leading up to their busiest time of year 🌹 Valentine’s Day.
We’re also going to break down some of the key growth techniques that Adore Me use to drive more E-commerce sales.