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Ahron BurstinHow to Grow Your Shopify Store: 9 Tips For E-Commerce Success

How to Grow a Shopify Store

Over 375,000 online stores are using Shopify to get their products on the market.

The software is sophisticated enough to please experienced retailers and established businesses – but simple enough that regular folks can use it to quickly launch a business to earn some extra income.

That’s the beauty of Shopify.

But what a lot of people have found is that we’re now at a stage where creating the store is the easy part. There’s so much competition due to the reduced barrier to entry that, often it can be hard to cut through the noise and start generating sales.

If you’re one of the many people who has faced this challenge then just know that you aren’t alone, we get hundreds of emails from frustrated store owners pulling their hair out wondering why no-one wants to buy their products.

Before we go on I want to preface this guide by saying that there is no substitute for hard work and dedication. You can’t just build the store and expect users to come flocking (unless you have a very unique product).

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Ahron BurstinThe Ultimate List of Facebook Marketing Ideas: 40+ Ideas for Posts, Giveaways & Businesses

Facebook Marketing Ideas Guide

Facebook marketing is booming right now, and it’s booming in a big, big way.

In 2016, the platform made $27 billion on advertisements alone. That’s a 53% improvement from the year before. So if you feel, as we do, that businesses vote with their wallets, then the results are in – and they’re unanimous; Facebook may well be the single best way to market your brand.

If this wasn’t the case, there’s no way so many businesses would be rushing to hand over their money for some Facebook ad space.

The trouble is, keeping up with Facebook’s marketing trends can be a bit tough – especially if you’re a small or mid-sized business without dedicated social media managers.

For example, did you know that you can now upload 360-degree videos to Facebook?

Explore the wonders Peru’s magnificent Machu Picchu in full 360! #RoadTrip16

Posted by Contiki on Saturday, May 14, 2016

Or that according to Mark Zuckerberg, Facebook is now a video-first platform?

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Ahron BurstinLaunching a New Business Online: 14 Marketing Tips, Tricks & Ideas

How to Market a New Business

Launching a new business is tough, especially when you’re trying to find those first customers.

There is so much to do and so little time to do it. You need to be on top of so many different things at once while still finding your bearings and figuring out exactly who and what your business is.

As you launch and grow your business there will be a lot of different facets that you’ll need to learn and master. Some of them will be critical, less important ones may be put on the back-burner, many of them will be slowly developed and improved over time, but some business functions need to be firing on all cylinders right from the very beginning.

Marketing is one them.

8 out of 10 new businesses fail or 96% fail within 10 years and if you want to avoid this fate you’ll need to figure out how to promote yourself efficiently, effectively, and towards a profit.

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Ahron Burstin10 Common Mistakes Businesses Make With Their Giveaways

Giveaway Mistakes

Over the years you’ve probably encountered your fair share of branded contests (I know we have). There’s a reason for this. When properly executed, contests can be one of the most effective marketing strategies.

Marketers have known this for years, and branded contests, sweepstakes and giveaways have been working wonders for decades as a result.

You might remember some of these old-school contests, like the Coca-Cola MagiCan sweepstakes (excuse the VHS quality):

Or this Frito Lay “Money Giveaway.”

Contests have been so historically effective that the United States government even uses one – the Green Card lottery – to determine who gets to live there.

You may be wondering, if they’re so effective, why isn’t everyone using contests to market?

Well, the answer is actually pretty straightforward. Successful contests used to take millions of dollars to plan, promote, track and execute. This means that as recently as 10 years ago, you had to be a huge multinational brand or a government organization to run a successful contest.

The alternative option was running small-scale, localized competitions. While these were also effective, they weren’t nearly as impactful as larger contests, resulting in them never becoming a go-to marketing strategy.

So while large-scale contests were once the domain of powerhouse companies and organizations, things are wildly different nowadays.

The internet has given birth to tools that allow your organization – no matter how large or small – to run nationwide contests. Platforms like Gleam can help you leverage contest marketing to improve your brand recognition, collect user-generated content, generate fresh leads and create better engagement with existing prospects.

With all this in mind, it’s clear that there’s never been a better time to run a contest. Below is a quick example of what to expect from an embedded contest on a page or in a blog post.

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Thea GasparyanHow to Get More Likes on Instagram: 40+ Expert Tips

How to Get More Likes on Instagram

There are over 700 million active Instagram users in the world, which is a lot of people posting selfies, holidays or brekkie snaps of avocado on toast.

There’s a certain rush people get when they post a picture and watch the notifications roll in as users Like it in real-time – perhaps even from some new people that might follow you or your business.

Likes (and followers) are fundamentally one of the biggest reasons why we’re so obsessed with Instagram, to get appreciation for our pictures and maybe become Instagram famous along the way.

So how can you ensure that you maximise your time and get the most value out of every image that you post?

Well, look no further, here’s our guide with tips and tricks to help you increase your likes on Instagram:

What Are Instagram Likes?

A like on Instagram is when you double tap on the post or click on the heart icon under your content.

So why is a like important? It’s a signal to Instagram that your image has resonated with your followers.

They are also a way for Followers to show a small gesture of appreciation for your post, or as a way of agreeing with what you are posting.

I’m very aware some of my fans had noticed I was laying low for part of the summer and questioning why I wasn’t promoting my new music, which I was extremely proud of. So I found out I needed to get a kidney transplant due to my Lupus and was recovering. It was what I needed to do for my overall health. I honestly look forward to sharing with you, soon my journey through these past several months as I have always wanted to do with you. Until then I want to publicly thank my family and incredible team of doctors for everything they have done for me prior to and post-surgery. And finally, there aren’t words to describe how I can possibly thank my beautiful friend Francia Raisa. She gave me the ultimate gift and sacrifice by donating her kidney to me. I am incredibly blessed. I love you so much sis. Lupus continues to be very misunderstood but progress is being made. For more information regarding Lupus please go to the Lupus Research Alliance website: www.lupusresearch.org/ -by grace through faith

A post shared by Selena Gomez (@selenagomez) on

Social proof can increase a users likeliness to trust a person or brand, compared to one with little or no likes or engagement.

Followers bring recognition to your Instagram page by showing how engaged they are with your content – so in a world where Instagram likes and follows are linked to popularity, quantity can matter.

Let’s dive in and example 40+ more ways to drive more likes on Instagram.

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