I get a lot of emails from customers who are just starting to grow their business asking for advice on how to drive more activity in their campaigns.
The reality is that many take shortcuts, throw up a basic campaign (with a generic prize) and think that dumping budget into Facebook Ads is enough to start traction.
Building a brand from scratch is hard and running a promotional campaign can be just as tough. Which is why we always recommend spending at least 70% of your build time on a solid proper promotional strategy.
So what do you do if you have less than $100 and just your own time to spare to make a campaign successful?
In this guide we’re going to break down exactly how one of our customers, Greenbelly, managed to drive over 4.1k new email subscribers with a budget of just $75. And they didn’t spend a single cent on advertising.