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Stuart McKeown25 Growth Hacks Using Gleam.io

25 Gleam Growth Hacks

One of the most common questions I get asked by prospective customers is how they can dive into our tool to start driving growth and how are other customers using the tool?

I’ve seen many creative ways that our customers have used Gleam to run engaging campaigns, so I’ve put together a list of 25 growth techniques that you can try using our app. Most take less than 15 minutes to setup and you can easily put your own spin on many of them.

Competitions

Run Competitions

Our core product that is used by over 1500 brands around the globe is Competitions. It allows you to build modular competitions using different kinds of Actions, which users can complete in return for a chance to win a prize.

The fact that everything is modular gives marketers a chance to not conform to a specific way of engaging users. Even if you limit yourself to say 5 actions in a campaign, there’s still over 1.5 Million possible combinations you can setup. With that in mind, marketers often use our product to compliment the desired outcome for a specific campaign.

1. The Distribution Hack

This first growth hack is probably one of my favourites. It works extremely well for new businesses that have no foothold in the marketplace already, and works even better for established businesses (that have solid connections and partnerships).

First, you must have a product that you can giveaway. This works best if you can:

  • Giveaway your own awesome product or service
  • Partner with other vendors to giveaway your product + their products combined

Gleam is an embeddable widget, you can run it anywhere. This means you don’t necessarily have to run your campaigns on your own site.

It’s a similar concept to guest posting on blogs. When you have no audience, quite often it can make sense to partner with popular blogs to get your awesome content out to their readers – which in turn helps grow your own personal audience.

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Stuart McKeownShe Shopped Helps Partners Grow With Gleam

Lucy Cornes, She Shopped Case Study

Up until now, many of the case studies that we’ve published here have been very focused on a brands or single businesses that run their own campaigns. We also have a lot of clients that let other businesses leverage their audience and run campaigns for them.

I like to call this Distribution Hacking, or the simple art of using your own products to attract a larger audience (other than your own).

Businesses often overlook how important it is to leverage distribution of their product via partners

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Stuart McKeownWhy Exit Intent Popups Are Awesome (And How To Set One Up In 5 Minutes)

Exit Intent Popup

The term exit intent has been growing in popularity over the last few years in the E-commerce world.

Essentially, it uses Javascipt and the web browser to track the movements of a user so a special offer or opt-in form can be displayed when they show signs of leaving your website.

The technology itself isn’t that complicated, but it’s more about how you use it.

Today, I’m going to show you two things. First I’ll show you why this technology is worth looking at, secondly I’ll show you how to set one up in 5 minutes that will grow your E-commerce revenue by anywhere up to 10%.

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Stuart McKeown5 Things We Did In 2014 To Grow By 1059%

Gleam One Year Growth Story

2014 was a pivotal year for us here at Gleam, we’ve gone from humble bootstrapped beginnings to now having a product that is reaching more than 10M users every month & growing at 20%. We’ve managed to ditch our corporate jobs, dictate how we work, what we work on, and most importantly – we’re having fun.

It’s hard to believe that we started this journey almost 6 years ago, and only now is it turning into the reality we had dreamed about. Very surreal.

Fast forward to now. I sit here contemplating writing a huge transparent post with all our metrics, but as awesome as that would be – it’s just not actionable. We’ve learned a lot in the last 12 months, whether it’s from failure, testing out a radical idea or simply just stripping something back to to bare essentials.

So instead I decided I’d share with you the top 5 things we’ve done in the last 12 months that have had the biggest impact on our growth.

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Stuart McKeownHow We Increased Our Email Opt-ins By 1000%

Increasing Email Opt-ins

I’ve been working on a project for the last few months to improve how we’re collecting emails at Gleam. Our aim is to maximise the amount of users we’re able to connect with, and provide them with content that will always keep Gleam front of mind when they are trying to grow their business.

The natural extension of this goal is to test ways that we can drive more email opt-ins, starting with our Blog. We get roughly ~20k visits / month here from people who are interested in growth, even capturing a small percentage of those users is a fantastic quick win.

Up until now we’ve always had a generic opt-in form that was growing our list by ~200 subscribers each month. Quite uninspiring if I do say so myself. In the past very small changes have netted us 484% growth in some areas, so there’s definitely room for improvement. I just needed to set some time aside to test it.

I gave myself 30 days to improve opt-ins, collected data, tried a bunch of different tactics and these are the results, enjoy.

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