During the second half of 2015 we put together a plan to dramatically increase the amount of inbound sales traffic to our SaaS marketing site.
In April we were averaging roughly 3,000 visits a day, all of this was coming via existing inbound marketing techniques. We knew that if we could increase this number that our daily customer signups should follow the same trajectory.
Our initial goal was to double this number in just 6 months, so by the end of 2015 we should have roughly double the number of users hitting our sales site, and double the number of users signing up to use our product – Gleam.
Our plan was to attempt to do this with entirely organic growth. No paid acquisition sources, just traffic that we could scale without needing to scale ongoing budgets.