With its 500+ million active users, Instagram is the world’s second-biggest social network. This is a remarkable achievement considering the app is exclusive to mobile phone users.
Even more remarkable than this is the vast number of brands marketing on Instagram. From socialites like Dan Bilzerian and Kim Kardashian to corporations like Mercedes and Warner Bros, just about everyone is now tapping into this network to grow their business.
Case in point: as of 2016, 48.8% of all brands were already on Instagram. In 2017, this number is expected to reach 70.7%. Marketers are talking with their money, and they’re saying that Instagram is an essential part of the marketing mix (And a major reason for Facebook’s increased revenue!)
The question is, how can you use this growing platform as an effective marketing tool?
Every day I see brands uploading terrible quality images to Facebook. Images that aren’t properly optimized to meet Facebook’s image sizing are a needlessly common occurrence that can tarnish an otherwise stellar Facebook page or post.
In this post we aim to give you the knowledge you need to not only post images that are appropriately sized for every Facebook image type, but also to ensure that the images you post are of the highest quality (including what size images to use in your Gleam campaigns).
Did you know that using images properly can boost your engagement on posts by up to 300%?
Did you know that one of YouTube’s first viral videos came from a contest? It’s odd, but true: the Diet Coke & Mentos Geyser experiment, a community-organized challenge, featured this entry from user renetto (check it out below in glorious 240p).
This video went viral when it came out, and has around 15 million views to date. To give you some perspective, Justin Timberlake’s 2-song medley, “Let Me Talk To You/My Love” also came out in 2006… And has 50 million views.
Now, you might say: that doesn’t mean anything. J.T. got way more views… And that’s true.
But it’s also true that “renetto” had no marketing budget, no hot Billboard single and no star power behind his video… And still managed to get 30% of an international hit’s views with no marketing.
That’s the power of a historically great contest for you. The Diet Coke & Mentos Geyser challenge had no prizes; no social media backing; it didn’t even have paid ads or a marketing budget.
None of this stopped it from working like gangbusters.
Now, things have changed since then. In modern marketing, companies like Ford, Intel and Warner Bros. all use contests to market. This speaks to how popular the strategy has become.
But one thing has remained completely unchanged in the last 10+ years.
YouTube contests still drive sales, leads and user engagement like crazy… Especially if you know the simple, replicable steps to running a successful contest.
Fortunately for you, that’s exactly what you’re about to learn in this article – starting with…
E-commerce stores are probably one of my favourite types of sites to work with, there’s so many possible avenues to explore that can impact your conversion rates and revenue. You can work tirelessly to continually optimise your processes, funnels and offers.
One of the key metrics that I see many store owners obsess about is getting more traffic to the store. Whether it’s from sweet organic traffic, paid sources or even comparison shopping listings. Many of our customers are also using Gleam to drive traffic via giveaways.
But traffic is just one statistic, once you realise all the other metrics that traffic impacts you can easily fall down the rabbit hole:
What’s my bounce rate like?
What are my conversion rates?
What’s my cart abandonment rate?
Which countries convert better?
Why is this product not selling?
Why do I not rank well in search engines for these categories?