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Helena Ng50+ Early Stage Marketing & Growth Strategies For Startups

50 Early Stage Strategies to Grow Your Startup
We’ve updated this guide to include strategies for 2018 🚀

As a small business or startup owner, we know it’s difficult to gain traction when you’re competing against big players on the Internet. It’s never been easier to launch a business, but how do you cut through all the noise and reach those first users that are instrumental to the growth of your company?

In this guide we’ll share over 50+ tactics that you can use to grow your business from the ground up (including some that were particularly successful in the early days of launching Gleam).

So make a ☕️, grab a comfy seat and strap in 🚀

Bonus: See how Vinci 2.0 scored massive growth on Kickstarter in our mini case study 🔍 (at the end of this post)

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Wesley UngHow Catch Grows Their $300m Australian E-Commerce Marketplace

Catch Australia - Diving Into Their Growth

Whether it’s the latest iPhone X, Christmas presents or some new clothes; we all love the adrenaline rush of shopping online. There’s just something about being able to get your favourite products at cheaper prices than the high street, with the added convenience of not having to leave the house.

The E-commerce industry in Australia is booming, in 2017 we’re expecting as a nation to spend over 10Bn shopping for our favourite products online. Amazon is planning to launch in Australia sometime in 2018, and Australia Post has released stats saying that online shipments have increased from 11% to 15% of their total volume in the last 12 months alone.

With total online sales in the billions, our love for online shopping has propelled Australia’s E-commerce market into a global playing field.

This graph below shows that Australia’s online E-commerce sales are expected to increase by 56% over the next 5 years.

Australian E-Commerce Sales

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Ahron BurstinHow to Grow Your Shopify Store: 9 Tips For E-Commerce Success

How to Grow a Shopify Store

Over 375,000 online stores are using Shopify to get their products on the market.

The software is sophisticated enough to please experienced retailers and established businesses – but simple enough that regular folks can use it to quickly launch a business to earn some extra income.

That’s the beauty of Shopify.

But what a lot of people have found is that we’re now at a stage where creating the store is the easy part. There’s so much competition due to the reduced barrier to entry that, often it can be hard to cut through the noise and start generating sales.

If you’re one of the many people who has faced this challenge then just know that you aren’t alone, we get hundreds of emails from frustrated store owners pulling their hair out wondering why no-one wants to buy their products.

Before we go on I want to preface this guide by saying that there is no substitute for hard work and dedication. You can’t just build the store and expect users to come flocking (unless you have a very unique product).

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Ahron BurstinThe Ultimate List of Facebook Marketing Ideas: 40+ Ideas for Posts, Giveaways & Businesses

Facebook Marketing Ideas Guide

Facebook marketing is booming right now, and it’s booming in a big, big way.

In 2016, the platform made $27 billion on advertisements alone. That’s a 53% improvement from the year before. So if you feel, as we do, that businesses vote with their wallets, then the results are in – and they’re unanimous; Facebook may well be the single best way to market your brand.

If this wasn’t the case, there’s no way so many businesses would be rushing to hand over their money for some Facebook ad space.

The trouble is, keeping up with Facebook’s marketing trends can be a bit tough – especially if you’re a small or mid-sized business without dedicated social media managers.

For example, did you know that you can now upload 360-degree videos to Facebook?

Explore the wonders Peru’s magnificent Machu Picchu in full 360! #RoadTrip16

Posted by Contiki on Saturday, May 14, 2016

Or that according to Mark Zuckerberg, Facebook is now a video-first platform?

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Ahron BurstinLaunching a New Business Online: 14 Marketing Tips, Tricks & Ideas

How to Market a New Business

Launching a new business is tough, especially when you’re trying to find those first customers.

There is so much to do and so little time to do it. You need to be on top of so many different things at once while still finding your bearings and figuring out exactly who and what your business is.

As you launch and grow your business there will be a lot of different facets that you’ll need to learn and master. Some of them will be critical, less important ones may be put on the back-burner, many of them will be slowly developed and improved over time, but some business functions need to be firing on all cylinders right from the very beginning.

Marketing is one them.

8 out of 10 new businesses fail or 96% fail within 10 years and if you want to avoid this fate you’ll need to figure out how to promote yourself efficiently, effectively, and towards a profit.

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