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Stuart McKeown36 Small Business Growth Marketing Tips

Small Business Growth Tips

Driving awareness for your small business can sometimes feel like an uphill battle. How do you find the time to work on growth when you have all the other aspects of the business to worry about?

The unfortunate thing is that you need to think about growth all the time. The fortunate thing, is that there’s plenty of ways to think about it, and plenty of tactics you can experiment with.

I’ve worked with hundreds of small businesses over the last 10 years, helping them execute everything from the most simple to the most detailed marketing strategies. Most recently I helped setup the SEO product at Australia’s largest marketing services provider for small business. So I understand some of the challenges that many of you have.

In this guide I’m going to take you through 36 actionable growth strategies that you can learn from, and implement in your own business. Not everything here will work for everybody, the key point is that it helps you get into an experimental growth mindset.

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Marcus Poh10% Conversion Increase With 1 Line Of Code

namebadge

As a retailer, it is becoming increasingly difficult to stand out from the crowd. With connectivity at our fingertips, consumers are being assaulted with promotions like never before. Promotions land in our inboxes, mobile devices, on billboards, on our computers and on our windscreens. But even if your brand is being seen, often the bigger challenge is actually being heard amongst all the noise.

As an online retailer, this challenge is amplified. Operating in world that trades in short attention spans, a virtual wild west. Bad adverts sit on bad copy. Noise is everywhere.

About a month ago Daniel, the marketing manager over at NameBadge.com reached out. He had been using our Capture app to salvage abandoned carts and drive more revenue from his Adwords campaigns.

With only one line of javascript, and without acquiring new customers, NameBadges added 10% to their bottom line.

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Stuart McKeown15 Early Traction Growth Hacking Strategies For Startups

Early Traction Growth Hacks

So you’ve launched your product and now it’s time to start getting customers. Hopefully by this point you already have some, from the awesome prelaunch strategy you executed.

Speaking from experience, this particular phase is often the hardest in the life of a startup. You need to move from that launch phase to building something that has a strong market demand (or product market fit).

Getting traction is easy for some, but hard for most. Getting early adopters, customers and feedback is crucial to the ongoing development of your product.

Below is an example of what’s called the Hype Cycle, a methodology created by Gartner which provides a graphical representation of the adoption of modern technologies and web applications. What this research shows is that it actually takes a really long time to build a viable and sustainable product.

The Startup Hype Cycle

So don’t think for a second that you need to get everything right now, you simply need to start adding the various building blocks that help you achieve that end goal (more on that in a second).

In this second post of our growth hacks series we’re going to look at what you need to do to start driving early traction for your business. How can you get to a sustainable point as fast as possible?

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Stuart McKeownMaking Use Of Competitions

MakeUseOf Case Study

As a publisher it can often be difficult to come up with creative strategies to drive value for advertisers. This could be in the form of sponsored posts, reviews, banners or even posts on social networks.

However, many of these strategies are often quite generic and don’t really do an advertising partnership justice.

I actually reached out to MakeUseOf many months ago, when Gleam was just starting out (they were one of my send 10 emails everyday prospects). At that time they were exclusively using PunchTab (who has since pulled their free giveaway platform from the market).

Nothing really progressed back during that early exchange, but 9 months later Jackson emailed me saying they were looking for alternatives. A trial of Gleam ensued, and almost a year later MakeUseOf are building some of the most engaging contests we’ve seen.

I’ve been continually impressed with their execution of campaigns. Not only that, I’m also impressed with the value they drive for advertisers by combining incredible editorial content with really targeted giveaways.

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Stuart McKeownFrom 0 to 110k Instagram Followers In 5 Months: The Growth Story of Foundr

Foundr Magazine

If you’re just starting out on Instagram it can be a daunting task to catch up to brands and competitors that have built a loyal following over the last 5 years.

I recently caught up with fellow Melburnian – Nathan Chan who cofounded an online magazine for entrepreneurs called Foundr.

We chatted for a few hours on various growth strategies, until a particular topic really piqued my interest.

Nathan started posting images to Instagram for Foundr Magazine on 2nd November 2014. We’re now in April 2015 and to date the account has:

  • 111k Followers
  • 777 Posts (5.18 per day)
  • 1.43M Post likes (1.8k per post)
  • 61k Post comments (78 per post)
  • Averages 20k CTA clicks per month

I was seriously impressed with the amount of growth he has driven in such a short time. Not only that, but that he’s turned Instagram into one of his largest channels for driving new Foundr Magazine subscribers.

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