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Stuart McKeownHow to Run a Successful Contest on Youtube

Did you know that one of YouTube’s first viral videos came from a contest? It’s odd, but true: the Diet Coke & Mentos Geyser experiment, a community-organized challenge, featured this entry from user renetto (check it out below in glorious 240p).

This video went viral when it came out, and has around 15 million views to date. To give you some perspective, Justin Timberlake’s 2-song medley, “Let Me Talk To You/My Love” also came out in 2006… And has 50 million views.

Now, you might say: that doesn’t mean anything. J.T. got way more views… And that’s true.

But it’s also true that “renetto” had no marketing budget, no hot Billboard single and no star power behind his video… And still managed to get 30% of an international hit’s views with no marketing.

That’s the power of a historically great contest for you. The Diet Coke & Mentos Geyser challenge had no prizes; no social media backing; it didn’t even have paid ads or a marketing budget.

None of this stopped it from working like gangbusters.

Now, things have changed since then. In modern marketing, companies like Ford, Intel and Warner Bros. all use contests to market. This speaks to how popular the strategy has become.

But one thing has remained completely unchanged in the last 10+ years.

YouTube contests still drive sales, leads and user engagement like crazy… Especially if you know the simple, replicable steps to running a successful contest.

Fortunately for you, that’s exactly what you’re about to learn in this article – starting with…

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Stuart McKeown2M+ Social Actions From 1 Campaign at ESL Cologne

We’ve seen a phenomenal rise in the number of eSports campaigns being run on the Gleam platform over the last several years.

Ranging from teams, streamers, tournament holders through to hardware manufacturers, software and events management.

Every once in a while, a campaign comes along that just blows everything else you’ve ever seen before out of the water.

That happened a few months ago, during the ESL’s $1M prize pool Counter-Strike: Global Offensive tournament in Cologne.

16 of the world’s best teams arrived at the LANXESS arena to go head to head in a battle of strategy, reflexes and skill.

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Stuart McKeownA Practical Guide to E-Commerce Opt-in Forms

E-commerce stores are probably one of my favourite types of sites to work with, there’s so many possible avenues to explore that can impact your conversion rates and revenue. You can work tirelessly to continually optimise your processes, funnels and offers.

One of the key metrics that I see many store owners obsess about is getting more traffic to the store. Whether it’s from sweet organic traffic, paid sources or even comparison shopping listings. Many of our customers are also using Gleam to drive traffic via giveaways.

But traffic is just one statistic, once you realise all the other metrics that traffic impacts you can easily fall down the rabbit hole:

  • What’s my bounce rate like?
  • What are my conversion rates?
  • What’s my cart abandonment rate?
  • Which countries convert better?
  • Why is this product not selling?
  • Why do I not rank well in search engines for these categories?
  • Which products should I feature in my newsletters?

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Stuart McKeownHow To Smash Your Kickstarter Funding Goal by 700% With Contests

Running a Kickstarter is a fantastic way to validate your product with a market that is willing to give you money to develop it.

It removes a lot of the barriers to launch that entrepreneurs typically face:

  • Greatly reduces your financial risk (there is a risk things can go over budget still)
  • Launching a fully completed product (only for it to fail)
  • Validating your market before launch
  • Gives you a platform to engage with your community before the product launches

So you’re about to launch your Kickstarter to the world, how can you use contests to drive engagement, sales and awareness about your product?

Aside from the planning and preparation of your product itself, the marketing strategy for growing your Kickstarter is a huge key component that many overlook. We talk a lot about not launching to crickets, and that your marketing campaign should begin well before your Kickstarter even launches.

In this guide we’re going to break down exactly how one of our customers, Flyte Socks, managed to attract over 1,400 backers, smash their funding target by 700%, all on a shoestring budget.

Flyte Socks Funding Growth

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Stuart McKeownHow We Grew SaaS Inbound Traffic By 300% In 6 Months

During the second half of 2015 we put together a plan to dramatically increase the amount of inbound sales traffic to our SaaS marketing site.

In April we were averaging roughly 3,000 visits a day, all of this was coming via existing inbound marketing techniques. We knew that if we could increase this number that our daily customer signups should follow the same trajectory.

Analytics Growth

Our initial goal was to double this number in just 6 months, so by the end of 2015 we should have roughly double the number of users hitting our sales site, and double the number of users signing up to use our product – Gleam.

Our plan was to attempt to do this with entirely organic growth. No paid acquisition sources, just traffic that we could scale without needing to scale ongoing budgets.

But where do you start? What kind of activity do you focus on? How much content should you write?

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