So you’ve launched your product and now it’s time to start getting customers. Hopefully by this point you already have some, from the awesome prelaunch strategy you executed.
Speaking from experience, this particular phase is often the hardest in the life of a startup. You need to move from that launch phase to building something that has a strong market demand (or product market fit).
Getting traction is easy for some, but hard for most. Getting early adopters, customers and feedback is crucial to the ongoing development of your product.
Below is an example of what’s called the Hype Cycle, a methodology created by Gartner which provides a graphical representation of the adoption of modern technologies and web applications. What this research shows is that it actually takes a really long time to build a viable and sustainable product.
So don’t think for a second that you need to get everything right now, you simply need to start adding the various building blocks that help you achieve that end goal (more on that in a second).
In this second post of our growth hacks series we’re going to look at what you need to do to start driving early traction for your business. How can you get to a sustainable point as fast as possible?