Running a Kickstarter is a fantastic way to validate your product with a market that is willing to give you money to develop it.
It removes a lot of the barriers to launch that entrepreneurs typically face:
- Greatly reduces your financial risk (there is a risk things can go over budget still)
- Launching a fully completed product (only for it to fail)
- Validating your market before launch
- Gives you a platform to engage with your community before the product launches
So you’re about to launch your Kickstarter to the world, how can you use contests to drive engagement, sales and awareness about your product?
Aside from the planning and preparation of your product itself, the marketing strategy for growing your Kickstarter is a huge key component that many overlook. We talk a lot about not launching to crickets, and that your marketing campaign should begin well before your Kickstarter even launches.
In this guide we’re going to break down exactly how one of our customers, Flyte Socks, managed to attract over 1,400 backers, smash their funding target by 700%, all on a shoestring budget.