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Stuart McKeown25 Growth Hacks Using Gleam.io

  • Wednesday, March 25, 2015   - Get post updates via email + a special bonus growth hack here

One of the most common questions I get asked by prospective customers is how they can dive into our tool to start driving growth and how are other customers using the tool?

I’ve seen many creative ways that our customers have used Gleam to run engaging campaigns, so I’ve put together a list of 25 growth techniques that you can try using our app. Most take less than 15 minutes to setup and you can easily put your own spin on many of them.

Competitions

Run Competitions

Our core product that is used by over 1500 brands around the globe is Competitions. It allows you to build modular competitions using different kinds of Actions, which users can complete in return for a chance to win a prize.

The fact that everything is modular gives marketers a chance to not conform to a specific way of engaging users. Even if you limit yourself to say 5 actions in a campaign, there’s still over 1.5 Million possible combinations you can setup. With that in mind, marketers often use our product to compliment the desired outcome for a specific campaign.

1. The Distribution Hack

This first growth hack is probably one of my favourites. It works extremely well for new businesses that have no foothold in the marketplace already, and works even better for established businesses (that have solid connections and partnerships).

First, you must have a product that you can giveaway. This works best if you can:

  • Giveaway your own awesome product or service
  • Partner with other vendors to giveaway your product + their products combined

Gleam is an embeddable widget, you can run it anywhere. This means you don’t necessarily have to run your campaigns on your own site.

It’s a similar concept to guest posting on blogs. When you have no audience, quite often it can make sense to partner with popular blogs to get your awesome content out to their readers – which in turn helps grow your own personal audience.

Lets take this example where a customer, Loot Crate partnered with Razer for the first day of their 12 Days Of Loot Christmas campaign:

This partnership enabled them to reach 500% more users than they would through their own traditional channels. Which in turn gave them a much bigger audience to participate in the remaining 11 Days Of Loot (which were all partnered with a different companies), the guys over at Loot Crate really pushed our platform to the limits over the holidays with over 3M actions from 12 campaigns. Kudos to them.

2. The Holiday or Milestone Campaign

You should never really need an excuse to run a Competition. But if you do, then it pays to align with holidays, events or times of the year that you can leverage. Did you know that March 2015 is Umbrella month? Nor did I.

You can also align with recent achievements or milestones. For example when you reach a Twitter milestone, Facebook milestone or even a company milestone.

Beardbrand

A good example of this is when Beardbrand ran their yearly No Shave November (or Movember as we call it in Australia) contest.

This was a fantastic idea for a number of reasons:

  • There’s a lot of hype during November for this event
  • It’s for a good cause
  • Millions of men around the world participate
  • Eric and his team were able to piggyback off the fact that there would be lots of unshaven men unsure of whether or not to keep their beard at the end of the month.

Clever marketing by Beardbrand to use No Shave November to drive product awareness.

3. Growth Through Referral Campaigns

Do you have a vibrant community that’s passionate about what you do? Quite often the best source of new customers is from word of mouth referrals. Many businesses utilise our Viral Share action to allow users to be incentivized for referring friends.

One particularly amazing example of this was a campaign that Marley Lilly ran last year. They created a signup page and recruited over 200 different sororities around the USA.

Then they created over 200 individual competition widgets for each chapter (which is made easy using our copy feature). Each sorority then had 2 weeks to refer as many friends as they could to enter their campaign, the one with the most referrals at the end of the campaign period won a $1,000 gift card and free T-Shirts for their entire chapter.

Marley Lilly Campus Giveaway

Great marketing by Marley Lilly to get Sororities to compete against each other for a grand prize using @Gleamapp

4. The Better Luck Next Time Incentive

This one is often overlooked when businesses run campaigns, especially for campaigns that feature their own products.

When users enter your competitions to win a product or service, they are showing interest by entering. Make sure you don’t pass up the opportunity to drive sales by not giving them an incentive to buy if they don’t win.

How to use Better Luck Next Time emails to drive revenue from your next #contest with @Gleamapp

Since we have everyone’s email address simply send out a consolation email letting them know they didn’t win – but that they can redeem a discount on the item using a special coupon code.

Better Luck Next Time Email

5. New Product Release or Launch Campaign

Are you about to launch a new business or perhaps a new line of products? Competitions are a fantastic way to drive awareness across multiple channels, whilst getting users opted into your mailing lists.

Linjer fine leather goods did just this by running an initial launch campaign on Gleam to promote their Indiegogo campaign.

Linjer Leather Wallet

They then used the learnings from the first campaign to create hype around their new wallet product. Giving away a wallet per day for 5 days helped them drive 4829 social actions from 5321 impressions.

Crowdfunding projects that use competitions to drive growth typically see a 20%+ increase in funding

How to Grow a Kickstarter Campaign

6. Ongoing Social Signup Prompts

Putting some random social signup buttons in your template is boring. Why not actually give your users a reason to follow you on social channels? Plus allow them to do it from one place?

Gleam makes it simple to run regular monthly custom competitions, or competitions that incentivize them to follow you on social networks. Plus you can get creative, put it on your thank-you page after checkout then use it to get users to refer friends. We even allow you to prefill the users details.

Post Checkout Monthly Competition

Great example on how to run a Post Checkout competition to drive growth with @Gleamapp

Rewards

Embeddable Coupon or Download Rewards

We also have a secondary product called Rewards, which is also modular but has slightly different mechanics than Competitions. Rewards are designed to give instant gratification to the user, instead of putting them in a draw to win something.

Users can be up to 500% more likely to complete a form, or perform an action if you provide an incentive

7. Incentivize Product Reviews And Feedback

Do you want feedback or ideas from your users? This simple feedback widget allows you to give them an incentive to talk to you.

You could embed this inside a blog post, put it on your landing pages, or even on your thank-you page.

Feedback Demo

Check out this easy way to give users a coupon code for giving you feedback about your website

8. The Content Unlock Hack

This is another favourite of mine. If you write a lot of great articles, sometimes it can be extremely effective to allow users to unlock some final tips at the end as an upgrade.

This widget allows you to do exactly that by redirecting the user to another location once they’ve completed the required number of actions.

Redirect Reward Demo

Have you incorporated content upgrades into your content strategy yet?

9. The Free Coupon Hack

I’ve written at length previously about how users will always end up on coupon websites trying to find a discount for your store. Use our coupon widget to keep them on your own site and also drive additional value.

The coupon widget can also be distributed to partners, so if you run a popular online store you could allow a blogger to run your promotion to give coupons to their readers. This is an extremely cost effective distribution hack (provided you target the right audience).

Newsletter Signup Coupon

Stop your customers going to coupon sites to find coupons for your store with this simple growth hack

10. The Free Sample Via Partners Hack

The experience for redeeming free samples online is generally quite bland. Enter your name and email (and that’s pretty much it). Our rewards widget allows you to make the experience more seamless for the user and more rewarding for your company.

Just like the example above, you can create free sample widgets and run them with partners. It’s essentially a very easy (and low cost) distribution network for your products.

Free Sample Unlock

Are you using @Gleamapp to distrubute your samples yet? Drive social actions via partners

11. The Webinar Growth Hack

Want to drive growth for you next Webinar? Forget boring opt-in forms or landing pages, simply use our rewards widget to do it all for you.

This method also allows you to drive more co-registrations with any guests you might have on the show. Get them to embed the widget in their own promotional blog posts, or promote on social media.

Webinar Signup Example

This Webinar signup hack is amazing, drive easy co-registrations with @Gleampp rewards widget

12. Viral Game Key Distribution

You can use our Rewards widget to drive unlocks for your next wave of beta keys. It’s a hugely scalable and fun way to promote any type of online or mobile game.

We’ve had campaigns for Hearthstone beta keys generate over 1 Million views in 24 hours.

This also allows you to start communicating with your fans via email, social networks or even get them subscribed to your channel on Twitch.

Game Key Reward Example

@Gleamapp campaigns for Hearthstone beta keys were generating over 1 Million views per day

Behavioural Popups

Behavioural Popups That Capture Emails

Our most recent app called Capture allows you to build responsive opt-in forms that display based on rules that you define.

The rules are incredibly powerful and allow you to tailor messages very broadly or specifically depending on what your desired outcomes are.

13. Exit Intent Magic

Exit intent popups will show as a user is about to leave your site. They are a very easily and simple way to retain a user and rekindle their interest to opt-in or purchase.

Takes just 5 minutes and on average we see stores retaining up to 10% extra in revenue by giving away a simple coupon code.

We’ve written a more in-depth blog post on how to setup an exit intent popup.

What’s your experience with using Exit Intent popups?

14. Geo Location Hacking

This is a technique that we use quite successfully on our own site. One of the rules we allow you to setup in Capture is Filter By Country. This allows you to show different messages to users in different geographic locations.

Website Language Hacking

Gleam is currently translated into 12 different languages, so we want users that come to our site to know that it’s available in the language that they speak. To do this we setup some Capture bars to display a message based on their country, which takes them to a landing page via a call to action.

There’s endless possibilities here, especially for E-commerce. You could let customers know that you ship to their country, or you could test out specific coupon codes for certain countries.

Are you showing tailored messages and opt-ins to your customers based on their location?

15. Source Specific Offers

It’s often hard to track the outcome of marketing activity on a specific website. It can also be hard to drive the right outcome from the traffic you generate from referring sources.

Capture allows you to show messages or opt-in forms based on where the user comes from.

A good example might be if you strike a deal with a local community forum to offer discounts to any of their members. To do this we setup the Capture to only display when someone visits your site from the community forum. This means that only those users will see that particular offer, allowing you to track how valuable the partnership is.

You can do the same for specific social networks.

Check out this easy way to show specific opt-ins for users coming from Pinterest, Facebook or Twitter

16. Boost Your Adwords Opt-in Rates

Are you losing highly valuable Adwords traffic? If you can’t drive a sale you should be thinking at least about how you capture information from the user.

Our Capture product allows you to trigger specific messages or forms based on the Adwords gclid or utm_campaign links. This means you can show an opt-in form that directly relates to your Ad Copy. Not only that, you can set it to trigger at the point at which you think the user might be most engaged (or most likely to leave).

Improve Adwords Optins

Show targeted opt-in forms based on your Adwords ad-copy

17. Content Specific Upgrades

Do you spend a lot of time writing big blog posts just like this one? It pays to think about what content upgrades or bonuses you can give to users for subscribing to your list.

Our URL rules allow you to build completely targeted forms that only appear once a user has finished reading a specific blog post or article. We’ve seen these convert at up to 50%.

Content Specific Upgrades

Learn how to build a targeted opt-in form that can convert at up to 50% with @Gleamapp

18. 5 Minute Cart Abandonment Setup

Are you doing anything to capture revenue from people abandoning your shopping cart? One simple URL rule using our Capture product can allow you to show discounts to users that are abandoning their purchase.

Investing in cart abandonment can increase revenue by up to 10%. Here’s how to do it in 5 minutes

Visual Marketing & Engagement

Visual Marketing Through #hashtags

An area we’ve been slowly expanding our capabilities across is visual marketing. Brands love the ability to collect visual content shared by their fans and customers. Our Gallery app allows you to do just that. It pulls in media from all our campaign types, along with #hashtags and other social media sources.

19. Creating Visual Community Content Galleries With #hashtags

The first use case here is to build community pages that show off #hashtags relating to your business. This could be general company hashtags like #justdoit or more specific campaign related hashtags like #lovecarrieson.

Community pages give your customers a sense of belonging, it allows them to visualise all of the other users that engage with your brand.

Our Gallery app allows you to embed the Gallery inside any page, and it’ll automatically take up with full width of the div.

Community Hashtag Feeds

Here’s a way to build beautiful responsive social media galleries with just 1 line of code

20. Appeal To Vanity With Voting Contests

One way to increase the virality or K-factor of something is to appeal to vanity. Our Gallery app can allow users to vote and share on their submissions, allowing you to award prizes or incentives to the submissions that gain the most votes.

Voting Contests

How to use vanity to drive more viral signups for your photo competitions

21. Rock Your Next Event With Customer Photos

Running an event and want to show off live photos? Simply hook up your event #hashtag and import it into a Gallery.

This is particularly useful for future marketing, as users are more likely to attend future events if the past ones have enticing photos.

Some applications of this:

  • Show off photos of certain parts of your event
  • Have event based #hashtags for booths
  • Use the embeddable Gallery to display photos from previous years events on landing pages

Bolle Community #hashtags

22. Incentivize Customer Photos To Improve Conversion Rates

Our Gallery app allows you to import photos directly from any Competition or Reward. This means you can incentivize your users to submit media by awarding them an instant prize, or put them into a draw to win something.

Another potential use case here is running ongoing competitions for users that post images containing your #hashtags. You could pick daily winners or weekly winners.

Email Provider Sync

Incentivize your customers for using your #hashtag by letting them win monthly prizes

23. Send Instant Coupon Codes to Customers

We offer near instataneous integrations with email providers. This means that if you use Capture or Competitions to send users to your email lists you can instantly respond with a coupon code or special offer to use right away.

Instant Store Coupon Code

Send instant coupon codes to your customers from over 21 supported email providers with @Gleamapp

24. Send Participants to Your Autoresponder

With our 1 click email integrations you can send subscribers straight into any email autoresponders or drip campaigns that you have setup.

This is amazing if you’ve built educational courses or resources that slowly send emails to users over time.

Bonus: 10 growth hacks on how to use Gleam to grow your email list.

25. Segment Customers Based on Behaviours

We allow you to send users from different campaigns to the list or segment of your choice within supported email providers.

This means you can start bucketing your subscribers based on the types of content they interacted with. For example, I separate our blog email subscribers from our main list (since we send them a completely different type of email).

You might also separate customers that like discounts separate from those that prefer content or guides.

List Segmentation

Stuart McKeown

Stuart McKeown is one of the Co-founders here at Gleam. Shoot a Tweet to @thegyppo if you liked this post ☺


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