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Growth Hacking

Growth hacking is a modern marketing methodology where we use data, automation & viral mechanics to grow our products in a smart way – This includes things to acquire new users, retain existing users, increase revenue per user, improve customer happiness & make your product stickier with users.

We love the topic here at Gleam, below you can view some of the different tactics we have tried here at to hack our own growth – as well as looking at the growth mechanics used by other companies.

Wesley UngHow Catch Grows Their $300m Australian E-Commerce Marketplace

Catch Australia - Diving Into Their Growth

Whether it’s the latest iPhone X, Christmas presents or some new clothes; we all love the adrenaline rush of shopping online. There’s just something about being able to get your favourite products at cheaper prices than the high street, with

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Ahron BurstinHow to Grow Your Shopify Store: 9 Tips For E-Commerce Success

How to Grow a Shopify Store

Over 375,000 online stores are using Shopify to get their products on the market. The software is sophisticated enough to please experienced retailers and established businesses – but simple enough that regular folks can use it to quickly launch a

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Stuart McKeownHow to Write Amazing Case Studies That Convert & Drive Sales

Writing Awesome Case Studies

Many companies can talk a big talk, but how many times have you ever heard someone call themselves The Best at something? It can be easy to portray yourself as being the best, but often harder to convey to potential

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Ahron BurstinWhere to Find Free, High-Quality Stock Images For Commercial Use

Where to Find The Best Stock Images

Stock Images are a great way to liven up your online material. However, to many people they’re synonymous with cheesy and inauthentic photos… …well maybe except this one. A good stock image has the power to significantly improve the aesthetic

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Stuart McKeownHow We Grew SaaS Inbound Traffic By 300% In 6 Months

Gleam Inbound Traffic Growth Tips

During the second half of 2015 we put together a plan to dramatically increase the amount of inbound sales traffic to our SaaS marketing site. In April we were averaging roughly 3,000 visits a day, all of this was coming

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Stuart McKeownThe 5 Content Pillars That Drive 95% Of Our Inbound Leads

Content Pillars For Driving Growth

Content is the core of how we drive growth here at Gleam, 95% of our customers come from some form of inbound marketing (and we spend very little on paid advertising). Writing great content is an investment that you make.

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Stuart McKeown10 Ways To Grow Your E-Commerce Sales Using Gleam

Gleam attracts a large number of E-Commerce businesses looking for ways to grow their revenue. With such a wide range of features and applications it can sometimes be overwhelming to get started. This guide aims to end that problem, today

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Stuart McKeown36 Small Business Growth Marketing Tips

Driving awareness for your small business can sometimes feel like an uphill battle. How do you find the time to work on growth when you have all the other aspects of the business to worry about? The unfortunate thing is

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Stuart McKeown15 Early Traction Growth Hacking Strategies For Startups

So you’ve launched your product and now it’s time to start getting customers. Hopefully by this point you already have some, from the awesome prelaunch strategy you executed. Speaking from experience, this particular phase is often the hardest in the

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Stuart McKeownFrom 0 to 110k Instagram Followers In 5 Months: The Growth Story of Foundr

If you’re just starting out on Instagram it can be a daunting task to catch up to brands and competitors that have built a loyal following over the last 5 years. I recently caught up with fellow Melburnian – Nathan

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Stuart McKeown25 Growth Hacks Using

One of the most common questions I get asked by prospective customers is how they can dive into our tool to start driving growth and how are other customers using the tool? I’ve seen many creative ways that our customers

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Stuart McKeownWhy Exit Intent Popups Are Awesome (And How To Set One Up In 5 Minutes)

The term exit intent has been growing in popularity over the last few years in the E-commerce world. Essentially, it uses Javascript and the web browser to track the movements of a user so a special offer or opt-in form

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Stuart McKeown5 Things We Did In 2014 To Grow By 1059%

Gleam One Year Growth Story

2014 was a pivotal year for us here at Gleam, we’ve gone from humble bootstrapped beginnings to now having a product that is reaching more than 10M users every month & growing at 20%. We’ve managed to ditch our corporate

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Stuart McKeown15 Pre-launch Growth Hacking Strategies For Startups

Running a startup can be tough, it’s tough getting your concept validated but if you’ve been in the trenches it can be a long hard slog to get those first users using your app or buying your products. We know

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Stuart McKeown10 Relatively Unused Growth Hacks

10 Uncommon Growth Hacks

Canva Signup Page I came across this particular tactic a few days ago & really fell in love with the mystery of it. Canva are a fellow Australian startup that makes designing a website super easy, it’s completely free –

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Stuart McKeownSplit Testing This Phrase Increased Our Signups By 484%

In November we wrote a post with 16 growth hacking tips that have resulted in some sort of positive metric growth for us. One of the tips talked about how our widget is one of our biggest drivers of new

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Stuart McKeown18 Ways We Grow Our Product With Good Customer Experience

Over the last 6 months, one of the things we’ve found incredibly important is ensuring we always provide a high level of customer service for anyone that uses Gleam. Looking at our data, users are 50% more likely to upgrade

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Stuart McKeownLessons Learned Growing to Over 100 Customers

Earlier last month we crossed an important milestone in the growth of Gleam – 100 paying customers in 5 months. It might not seem like many, but for us, it’s an important validation that we’re building something people get value

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Stuart McKeown16 Growth Hacks That Have Helped Grow Our Business By 200% Without Any Press

Running a startup can be a very surreal experience, at the beginning you spend the majority of your time obsessing about your product, making sure you manage the roadmap to launch effectively & any other task that comes your way.

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Stuart McKeown15 Ways to Align Your Content Marketing Strategy With Business Objectives

What is Content Marketing? It’s the art of crafting amazing content that aligns your business with your core customer base. In turn this content can be shared with the intent that you can turn free visitors into valuable & long

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Stuart McKeown15 Ways For Bloggers to Make More Money From Competitions

People often overlook competitions as a source of revenue for their website, whether you’re a blogger or you own an E-Commerce store running regular contests can help you increase your revenue per user. Here at Gleam we’ve been working with

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Stuart McKeownNoah Kagan: 8 Effective Ways He Markets Himself

Some of the best marketers are always looking for ways to constantly improve the way they do things. One person in particular that I’ve personally been following for a while is Noah Kagan. There’s something about his no bullshit approach

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Stuart McKeownPractical Ways to Use Lifecycle Emails to Get More Customers

This is the fourth post in our series Growing Your Startup to 100k Users, in this post we’re going to look at how you can leverage personal, lifecycle emails to new customers to help drive more engagement with your product

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Stuart McKeownThe Startup Guide to Finding Customers

Finding Customers For Your Startup / Business

After several months of development we have finally released a beta version of our first application But now the fun starts, we’ve built it – but will they come? The art of customer development helps you engage with potential users of

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