Many companies can talk a big talk, but how many times have you ever heard someone call themselves The Best at something? It can be easy to portray yourself as being the best, but often harder to convey to potential customers (with data) that you actually are.
But there’s one way to do this well, a way that shows how customers interact with your product, how they use it and most important of all – what results they get.
Yes, that’s right we’re talking about case studies. A good case study achieves a lot of things (more on this later) but the main area it overachieves above everything else is that it shows that your product or service is capable of solving problems (that it’s built for) and fulfilling needs of your customers.
Writing a good case study isn’t necessarily easy, in fact it’s easy to write a bad one. Or at least in my experience a boring one. Case studies don’t need to be boring in this day and age.
They can however be costly to produce, ranging upwards of $2k just for copywriting alone. Most startups either can’t afford to pay that or generally don’t budget for it. As a result, the case studies get left in the lap of someone on the marketing team who produces something that’s best effort.
Can you make high-quality, high-ROI case studies that make your brand look great without hiring an expensive professional copywriter? We think so.
To give you some insight into how well this performs for us:
Our case studies have generated over 60k pageviews in the last 12 months alone Tweet This