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Stuart McKeownHow to Write Amazing Case Studies That Convert & Drive Sales

Writing Awesome Case Studies

Many companies can talk a big talk, but how many times have you ever heard someone call themselves The Best at something? It can be easy to portray yourself as being the best, but often harder to convey to potential customers (with data) that you actually are.

But there’s one way to do this well, a way that shows how customers interact with your product, how they use it and most important of all – what results they get.

Yes, that’s right we’re talking about case studies. A good case study achieves a lot of things (more on this later) but the main area it overachieves above everything else is that it shows that your product or service is capable of solving problems (that it’s built for) and fulfilling needs of your customers.

Writing a good case study isn’t necessarily easy, in fact it’s easy to write a bad one. Or at least in my experience a boring one. Case studies don’t need to be boring in this day and age.

They can however be costly to produce, ranging upwards of $2k just for copywriting alone. Most startups either can’t afford to pay that or generally don’t budget for it. As a result, the case studies get left in the lap of someone on the marketing team who produces something that’s best effort.

Can you make high-quality, high-ROI case studies that make your brand look great without hiring an expensive professional copywriter? We think so.

We write in-house case studies on businesses that have used our product in cool or interesting ways like Shopify and ESL, without hiring any outside writers.

To give you some insight into how well this performs for us:

Our case studies have generated over 60k pageviews in the last 12 months alone Tweet This

Gleam Case Study Traffic

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Ahron BurstinRunning The Perfect Holiday Giveaway With Adore Me

The Perfect Holiday Giveaway

If you operate in retail then you know that your sales will fluctuate throughout the year. It doesn’t matter what it is you’re selling; some periods will be quieter, and some will be a lot busier.

A florist will be busy before Mothers Day, a clothing outlet will get hectic around Christmas, and a lingerie retailer will be met with greatly increased demand in the lead up to Valentine’s Day.

During these peak seasons interest in your product category will be significantly heightened. This means that potential customers will be a lot more receptive to your messages, making the lead up to a busy period an excellent time to run any sort of marketing campaign or discounted offers.

If you’re able to properly identify and take advantage of your busy seasons then you put yourself in an outstanding position to do a serious amount of business, reach an enormous audience, and generate a lot of revenue in a very short span of time.

In this post we’re going to break down how one of our customers, an online lingere retailer called Adore Me, generated 54k social actions thanks to a holiday giveaway strategically run in the weeks leading up to their busiest time of year 🌹 Valentine’s Day.

We’re also going to break down some of the key growth techniques that Adore Me use to drive more E-commerce sales.

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Thea GasparyanThe Ultimate Guide to Running a Contest on Instagram

Running an Instagram Competition

With over 500+ million daily users and over 100+ million posts per day, Instagram has established itself as a marketing force to be reckoned with.

Running an Instagram contest is a fun and easy way to get more followers, promote your business and engage with your audience. With very minimal effort, your costumers can win cool stuff and in exchange you get to connect with your audience and promote your brand.

To help give you some direction for your next Instagram contest, we put together this ultimate guide, consider it a list of steps to think about when planning your next contest.

Instagram’s Promotion Guidelines

Understanding what’s allowed on Instagram is an important part of deciding how your want to run your contest.

You need to ensure you are following Instagram’s guidelines, that means taking time to learn the rules for Instagram contests. The last thing you want to is to have to take down your contest that you have put in time and effort to plan.

Instagram’s Promotion Guidelines

Here are a couple of important highlights:

  • Your contest must include rules, terms and eligibility requirements.
  • You have to make it clear that your contest is not sponsored by or associated with Instagram.

Instagram Promotion Guidelines

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Ahron BurstinWhere to Find Free, High-Quality Stock Images For Commercial Use

Where to Find The Best Stock Images

Stock Images are a great way to liven up your online material. However, to many people they’re synonymous with cheesy and inauthentic photos…

Cheesy Stock Images

…well maybe except this one.

A good stock image has the power to significantly improve the aesthetic appeal (and conversion rate) of your content. It can reinforce a message, help form a connection with users or even just add a bit of excitement to what is normally a bland or text-heavy page.

The power of a high quality image is something we can all agree on, after all they do say that a picture is worth 1000 words. Something else we can all agree on is that we don’t want to have to break the bank in order to get access to these pictures (which has been the case for many years *cough* iStockPhoto *cough*).

Well, we’ve got good news right here in this post. Over the last few years a large range of sites have popped up that provide free stock images for commercial use, and we’ve put together a guide that will help you find the one that’s right for you.

Plus some growth tips on putting the pictures you find to good use, so lets jump in!

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Ahron BurstinGrowing Your Fanbase on SoundCloud: The Ultimate Guide For Artists

Growing Your SoundCloud Channel

Bryson Tiller’s now-platinum album TRAPSOUL only moved 24,000 units when it came out in October 2015.

Then 2016 came, and the record went platinum with its lead single – Don’t – racking up well over 200 million YouTube views.

So what changed?

Well let you hear it straight from the horse’s mouth. Here’s what helped Tiller bridge the gap and break out as an artist, in his own words:

SoundCloud definitely is key to my success, for real. I always knew that SoundCloud would be so… dope.

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