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We love to research things, from startups through to social media. In this category we explore tactics that startups can use to acquire more customers & be more awesome.

Stuart McKeownHow to Write Amazing Case Studies That Convert & Drive Sales

Writing Awesome Case Studies

Many companies can talk a big talk, but how many times have you ever heard someone call themselves The Best at something? It can be easy to portray yourself as being the best, but often harder to convey to potential

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Stuart McKeown2015 Year in Review: Building A Fast Growing Bootstrapped Business

It hardly feels like any time at all since I wrote this post last year. A lot has happened in those 12 months, but at the same time, I don’t feel like much has changed about the way that we’re

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Stuart McKeown14 Upsides Of Being An Australian Startup

Over a year ago I wrote a piece on how being an Australian startup sucks. There were a lot of factors during that period that I felt strongly about, particularly being a relatively new startup in the Australian space. Almost

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Stuart McKeownThe Pros & Cons Of Working From Home

So I’ve been working from home for almost a year now, and I’ve always wanted to reflect on the experience. The reason being, is that working from home seems to be a liberty that many want to experience (being free

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Stuart McKeown5 Things We Did In 2014 To Grow By 1059%

Gleam One Year Growth Story

2014 was a pivotal year for us here at Gleam, we’ve gone from humble bootstrapped beginnings to now having a product that is reaching more than 10M users every month & growing at 20%. We’ve managed to ditch our corporate

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Stuart McKeownWhy Being an Australian Startup Sucks

I’ve wanted to write this piece for a while now, after bootstrapping in Australia for over 5 years we’re finally getting traction. It’s been a long hard slog, we’ve failed at almost 8 ideas & taken absolutely no funding. Maybe

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Stuart McKeownSplit Testing This Phrase Increased Our Signups By 484%

In November we wrote a post with 16 growth hacking tips that have resulted in some sort of positive metric growth for us. One of the tips talked about how our widget is one of our biggest drivers of new

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Stuart McKeown18 Ways We Grow Our Product With Good Customer Experience

Over the last 6 months, one of the things we’ve found incredibly important is ensuring we always provide a high level of customer service for anyone that uses Gleam. Looking at our data, users are 50% more likely to upgrade

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Stuart McKeownLessons Learned Growing to Over 100 Customers

Earlier last month we crossed an important milestone in the growth of Gleam – 100 paying customers in 5 months. It might not seem like many, but for us, it’s an important validation that we’re building something people get value

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Stuart McKeownCreative Ways to Use HipChat to Make Your Business Awesome

Sometimes you find a service that just fits beautifully with the way that your business works. We came across HipChat in March when they announced that the service was free for teams with less than 5 people. Prior to this

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Stuart McKeown50 Startup Pricing Pages

I’ve been doing a lot of research into pricing pages lately. I’ve kept an archive of pages that I found displayed pricing options in interesting ways. Here’s 50 to help you get some inspiration. Basecamp Wistia Spreedly Square Campaign Monitor

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Stuart McKeownThe Startup Guide to Finding Customers

Finding Customers For Your Startup / Business

After several months of development we have finally released a beta version of our first application But now the fun starts, we’ve built it – but will they come? The art of customer development helps you engage with potential users of

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