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Stuart McKeownGleam – The Growth Marketing Platform

  • Monday, May 6, 2013   - Get post updates via email + a special bonus growth hack here

You may have spent some time reading a few posts on this blog & thought to yourself, what on earth is Gleam?

We’re a small startup based out of Melbourne, Australia building a suite of apps designed to help businesses grow.

Our Products

Capture (Beta)

Capture allows you to grow your email list by triggering smart Capture popups based on browser behaviours, then you can sync the data in realtime with 30+ supported email providers.

Install in 2 Minutes

Competitions

Competitions make it easy to run engaging viral competitions anywhere. Run it on your own site, on Facebook, Twitter, Instagram or even let partners embed your contest on their site.

View Demo Competition

Social Galleries (Beta)

Galleries enable your business to build beautiful media rich galleries that are fed by social images from competitions & #hashtags. These can be used to show off photo competition entries, embed user generated content on your site or use at events to show social media posts from attendees.

View Demo Gallery

Rewards

Instant Redeem Rewards

Rewards work in a similar fashion to competitions. Except they allow you to build instant redeem coupons, redirects or downloads to help you engage your customers & drive sales.

View Demo Reward

25 Ways You Can Use Gleam

Not sure where to start? We’ve put together a guide that highlights 25 ways to use Gleam to grow your business.

Who Uses Gleam?

We have over 1,000 businesses from around the world using Gleam to power their campaigns, in the last year these campaigns have generated over 20 Million actions – on average our campaigns generate 1.4 actions for every single page impression.

Brands

Brands are using Gleam in a number of different ways to engage their existing audience, but also to reach new customers & drive bottom line revenue.

Brands can easily use Gleam to incentivize new product giveaways, run alongside a regular sale, drive coupon downloads, drive email list signups or even allow your customers to submit user generated photos of them using your products.

As a brand one of the most powerful types of marketing that you can do are product giveaways, whether you want to run it on your own site or enable a partner to give the product away for you Gleam has you covered.

E-Commerce Product Giveaway

Simply design your giveaway, give our widget code to the publisher & you can see entries in realtime. This means you also control how you products are given away by 3rd parties.

E-Commerce Sites

E-Commerce Competition Landing Page

E-Commerce brands use Gleam to generate buzz, increase sales, increase social activity & also to get feedback on various site features. Take BeardBrand for example, they used Gleam to increase their social following & email list by over 100% in a week.

E-Commerce stores are also now looking to Gleam to help them with behavioural email acquisition. Our powerful Capture platform allows you to show targeted messages to customer segements then automatically sends them to your email provider. This platform can also be used to drive coupon redeptions, help reduce shopping cart abandonment or drive registrations.

Agencies

Gleam is loved by agencies around the world to facilitate exceptional results for their clients. There’s a number of reasons why they love working with our platform:

  • Build complex scalable campaigns for clients in minutes instead of weeks
  • Manage all your clients from a single place, including multiple managers
  • Not worry about technical implementations or integrations with social networks
  • We integrate with almost every major email marketing platform
  • Fully whitelabel the solution to facilitate your own pricing models
View Agency Plans

Social & Inbound Marketing Teams

Social Contest

As a social team you are always looking for ways to engage your users or to grow the social influence of your brand.

Gleam makes it super easy for you to run regular competitions that incentivizes activity on social networks. Whether it’s likes, tweets or something custom we can easily help you show value to your clients month on month (and make you look like a hero).

Startups

Startup Growth Tips With Beardbrand

Being a startup ourselves we know how difficult it can be to find new customers. We see so many incredible products every day but not many startups using giveaways to get them in front of more people.

Every month, hundreds of startups use our platform to grow their business. You can read some case studies with both Beardbrand & Wet Shave Club to get an idea of what types of campaigns they are executing.

Bloggers

Bloggers are a huge market for competitions, often they giveaway products from brands directly or run competitions to giveaway snippets or full versions of their own digital products.

Bloggers can run Gleam directly in a blog post with our widget. Have a play with our demo below to get a feel for how the entry mechanisms work.

Gleam Demo Competition

Event Organisers

Event Promotion Tactis

Event organisers around the world are turning to Gleam to promote their events. Our platform makes it easy to run scalable campaigns that drive ticket sales or spread your event virally amongst passionate fans.

How event marketers use the Gleam platform:

  • Meet & greets with artists
  • Giveaway unique tracks or downloads from arists
  • VIP tickets to concerts or events
  • Access to VIP areas
  • Event swag

Product Marketers

Product Marketing Tactics

Do you have an awesome product that you want to get in more people’s hands? Or perhaps you’ve just added a new feature that you want to promote?

You can easily use Gleam to incentivize new customers to try out your new features, or to get potential customers to try out a free trial, or you could simply give away a defined number of your new products to people.

Using our viral entry mechanisms means that the more entries you get, the more your product gets in front of more qualified people. Having the right prize that suits the demographic that you’re targeting means you can get a massively amplified reach. Something you’d pay handsomely for via traditional channels.

Stuart McKeown

Stuart McKeown is one of the Co-founders here at Gleam. Shoot a Tweet to @thegyppo if you liked this post ☺


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